HOSPITALITY
- Client Goal – OMNI Hotels & Resorts wanted to boost off-season sales when visitor bookings are low.
- Strategy – Create a promotion featuring a romantic couples weekend that feels like 'love is in the air'.
- Results – Lodging, spa services, and restaurants were 100% booked both Friday & Saturday.
- Coastal Design Role – Concept, copywriting, layout, produced in InDesign/Photoshop. 5 days time, start-to-finish.
HOSPITALITY
- Client Objective – Get 'local' residents for weekends, plus, get spa bookings weekdays
- Creative Strategy – Spotlight award-winning restaurants, spa, golf for a 'staycation weekend' promo
- Campaign Success – Weekend bookings rose to full capacity. Spa bookings filled weekdays for yoga, etc
- Coastal Design Role – Concept, copywriting, layout, produced social promotionals
Food & Beverage
- Client Objective – Get more foot traffic.
- Creative Strategy – Use 'storytelling' to engage the viewer enough that we'll see them at the next Happy Hour.
- Campaign Success – We got a pint, a toast, and a check...I'd say that's a win.
- Coastal Design Role – Concept, copywriting, layout, produced for magazine and website. 5 days, start-to-finish.
custom t-shirt design
- Client Objective – Increase clothing line to more than a logo on a shirt
- Creative Strategy – Design swag that is exciting, useful, and high quality, and 'resort-branded'
- Campaign Success – SOLD OUT! Had to reorder after 1st weekend.
- Coastal Design Role – 100% concept, design, oversee silk-screen at local T-Shirt printer
Conservation – Land & Water
- Client Objective – Raise awareness of the importance of the Chesapeake Bay
- Creative Strategy – Be factual, be inclusive of watermen/farmers/recreational locals
- Campaign Success – Metrics had a 240% uptick in article viewers
- Coastal Design Role – Concept, copywriting, layout, produced for magazine and website. 7 days, start-to-finish.
CONSERVATION – Storytelling
- Client Objective – Get more foot traffic.
- Creative Strategy – Use 'storytelling' to engage the viewer enough that we'll see them at the next Happy Hour.
- Campaign Success – We got a pint, a toast, and a check...I'd say that's a win.
- Coastal Design Role – Concept, copywriting, layout, produced for magazine and website. 5 days, start-to-finish.
HEALTHCARE
- Client Objective – TBD
- Creative Strategy – TBD
- Campaign Success – TBD
- – TBD– Concept, copywriting, layout, produced in InDesign/Photoshop. 5 days time, start-to-finish.
- Client Objective – TBD
- Creative Strategy – TBD
- Campaign Success – TBD
- Coastal Design Role – TBD
